A New Blog, A New Year

This post is written by Jeff Appelbaum, the CEO and Founder of Salted. You can follow him on Instagram at @jeffappelbaum

It seems fitting that the first post on the Salted blog should come at the beginning of the new year. 

2014 was an incredible year for Salted. We launched in September 2014 and have been overwhelmed by positive feedback from both the media and from our new members around the world. Some of the highlights of 2014 include... 

- Launching with 50 of the most celebrated chefs in the country, whom we're honored to call our partners. In 2015, every month we'll be introducing  3-5 new, incredible chefs.

- Featured in dozens of media publications, including LA Weekly, The Washington Post, Gwenyth Paltrow's Goop, Inside Hook, LA Magazine, and Glamour

- Hosting two Salted Series events - one in Los Angeles at the Hotel Erwin, and one in New Orleans with the great folks from DinnerLab. Videos coming soon! 

- Appearing on TV for the first time alongside grilled cheese master, Chef Dave Danhi, on CBS in Los Angeles

- Filming in New Orleans in December with 14 of the city's most incredible chefs and restaurants. New Orlean's is truly a special town for food-lovers. We'll be featuring many of these chefs in a Cajun course on Salted this winter that I think you're going to love. 

But even with all these highlights, the best parts of the year were those moments when we heard directly from our members. Here's one that went right to the heart: 

I LOVE it! My mom was an excellent cook. She was 88 years old. She just passed away in October and I miss her so much.

I have to cook for myself now. (I'm 42 years old) I've been doing great but your subscription has helped me so much already!

Thanks so much for adding a little happiness to my life. I had a tough year!



So, it was a pretty great 2014, but I know 2015 will be even better. Every month, we'll be introducing dozens of new tutorials, courses, and chefs from across the country. What's more - you can expect to see new features and improvements to the site that will make it easier (and more fun) to learn how to cook. While we are proud of Salted as it stands today, we are excited about all the possible ways we can evolve and improve the experience for home chefs. On that note, if you ever have any feedback or ideas you'd like to share, please don't hesitate to email me: jeff@saltedtv.com. 

Thanks so much for a great 2014. Looking forward to what's next. 

Happy cooking. Best,


Salted CEO and Founder